Business Tactics

Persuade then promote. Why persuade first? Because if you're trying to sell a product/service that a person doesn't even know they need/want then the chances are you're just another vendor trying to make some profit. And people will second guess your motives and product quality. Give them a valid reason for considering what you're offering. You have to be organized and intelligent. Start off by asking a question that summarizes the main idea of the product. You will either get a positive or negative response depending on how well you explained it and how interested the person is/could be. Here's an example: "Hi there. Are you someone who likes to save money?" Most likely they will respond with a positive: "Yes." Then you can ease the conversation up by laughing and saying "Well wouldn't we all?" You have to create a comfortable environment; this is very important. People are more likely to buy from you if you have an easygoing personality and seem trustworthy. Efficiency is also important so try to waste as little time as possible. After all, the service you are promoting (with the given example) is something that will save them money. So be an all around efficient provider and present a quick and clean presentation. Maybe even start of by introducing yourself as someone who values time and efficiency; basically let them know that you're not fucking around. You are only serious in making a sell if the buyer can actually benefit because how would you look as a business person if the service did not save them money like you claimed it would? Bad feedback is really harmful to a company, especially when you're starting out and making a reputation. You want the feedback people give to be positive. So put an emphasis on the value of integrity. The most important traits of a business person are: trustworthy, reliable, quick and thorough, organized, professional, and legit. You want to make sure that your claims aren't just used as bait to reel people in; these kinds of "businesses" get nowhere good. They are not building a strong foundation based on honesty and trust. Don't hype up your clients for something you won't be able to follow through with. Because the relationship you have with your clients will be the most important to your business. People are your inventory; without customers your business won't go anywhere.